Marketing OS
AI marketing assistant for people who don't understand marketing.
Marketing OS isn't a tool — it's an autonomous marketing team. It replaces Head of Content, SEO Specialist, Content Writer, Outreach Manager, Social Media Manager, and Marketing Analyst.
Price: $99 (one-time)
Quick Start
npx @aiorg/cli@latest init marketing-os ~/my-marketing
cd ~/my-marketing
claude
> /setup
Requirements
- Claude Code — Get it here
- Node.js 18+ (for CLI)
Kits are powered by Claude Code. Install Claude Code first, then use our CLI to download kits.
Overview
You don't need to know SEO, funnels, or content strategy. Marketing OS executes everything. You just approve.
The full stack:
- Content & SEO
- Product Marketing (positioning, launches)
- Customer Marketing (lifecycle, retention)
- Paid Acquisition (optional)
What's Included
Core Commands
| Command | Description |
|---|---|
/setup | Link project, create product context, marketing plan |
/next | Your single most important next action |
/draft "keyword" | Create SEO-optimized blog post |
/approve [id] | Approve draft and create PR to product repo |
/report | Generate progress report |
/mode [type] | Switch mode: traffic, conversion, balanced |
Foundation (New Domains < 6 months)
| Command | Description |
|---|---|
/foundation | Dashboard showing warmup status |
/warmup email | Email deliverability setup |
/warmup seo | Google Sandbox escape strategies |
/warmup llm | AI visibility foundation |
SEO & Analytics
| Command | Description |
|---|---|
/seo-plan | Strategic 90-day SEO roadmap based on your phase (Foundation/Traction/Growth/Scale) |
/setup-analytics | Configure analytics (PostHog, Plausible, or custom) |
/keywords [topic] | Find winnable keywords with winnability scoring |
/rankings | Check real SEO rankings from Google Search Console |
/opportunities | Find Quick Wins (high impressions, low CTR) |
/indexing | Check and fix indexing issues |
/geo-check [slug] | Analyze content for AI citation readiness + citation verification |
/seo-audit | Full SEO audit — metadata, structured data, technical SEO, content quality |
/competitor [url] | Analyze competitor |
Deep SEO Knowledge Base
Every SEO command is backed by 6 knowledge files sourced from Google's official documentation:
| Knowledge File | What It Covers |
|---|---|
seo-foundations.md | How Google Search works, E-E-A-T, search intent types |
seo-technical.md | Googlebot, crawl budget, indexing, Core Web Vitals, JavaScript SEO |
seo-content-strategy.md | Content quality criteria, title/snippet optimization, AI content rules |
seo-offpage.md | Link philosophy (2025: ~16% weight), spam policies, anchor text |
seo-analytics.md | GSC metrics, measurement by phase, Quick Wins detection |
seo-troubleshooting.md | Diagnostic workflows for indexing, ranking drops, emergencies |
When Claude explains WHY a fix matters or HOW Google evaluates your content, it draws from these authoritative sources — not just general SEO knowledge.
Analytics Tools Guide
Not sure which analytics tool to use? Marketing OS includes a decision matrix:
| Tool | What it tells you | Cost |
|---|---|---|
| Plausible | Traffic sources | $9/mo |
| PostHog | Traffic + conversion funnels | Free (1M events/mo) |
| Google Search Console | SEO rankings | FREE |
| Ahrefs | Competitor keywords | $99/mo |
Key insight: Plausible shows "1,000 visitors from Google". PostHog shows "1,000 visitors from Google → 50 signups → 10 activated".
Run /setup-analytics and choose "Help me choose" to see the full comparison.
Authenticity Safeguards
Google's AI spam policies penalize low-quality, AI-generated content. Marketing OS has built-in safeguards to keep your content original and valuable.
| Feature | What It Does |
|---|---|
| Authenticity Check | Every /draft output includes verification that content has original insights, not just rephrased competitor content |
| Citation Verification | /geo-check now shows whether AI chatbots (ChatGPT, Perplexity, Gemini) cite your content |
| Source Credibility Tiers | Tier 1 (studies, official docs), Tier 2 (industry experts), Tier 3 (general sources) — prioritize high-trust citations |
Why this matters:
- Google's March 2024 update targets "scaled content abuse" (mass AI-generated articles)
- Content without original value gets deindexed
- AI chatbots increasingly cite only high-authority sources
- Your content needs to ADD something, not just repackage existing info
The Authenticity Check verifies:
- Original insights or data points
- Unique angles not found in top 10 results
- Proper source attribution
- Real expertise signals (case studies, first-hand experience)
Link Building & Outreach
| Command | Description |
|---|---|
/outreach | Find link building opportunities |
/backlinks | View backlink status and progress |
Social & Distribution
| Command | Description |
|---|---|
/social [slug] | Generate LinkedIn post and Twitter thread |
/listen | Find social media opportunities to engage |
/respond [id] | Generate helpful response for opportunity |
Launch Channels
| Command | Description |
|---|---|
/channels | Dashboard showing directory submissions |
/channels directories | Submit to AI and SaaS directories |
/channels deals | Deal platforms (AppSumo, PitchGround) |
/channels communities | Generate launch posts for Reddit, HN |
Product Marketing
| Command | Description |
|---|---|
/positioning | Generate messaging framework |
/launch | Full Product Hunt launch planner |
/changelog "feature" | Multi-channel feature announcement |
/battle-cards | Competitive comparison docs |
Customer Marketing
| Command | Description |
|---|---|
/emails | Lifecycle email sequences |
/testimonials | Collect and manage social proof |
/referral | Design referral program |
/reviews | Review collection campaigns (G2, Capterra) |
Cold Outreach
| Command | Description |
|---|---|
/cold-outreach | Dashboard with prerequisite check |
/audience create [name] | Define target audience |
/prospects find [audience] | Find contacts via Apollo |
/cold-campaign create [name] | Build personalized sequence |
/cold-campaign launch [name] | Push to Instantly and start |
Paid Acquisition (Optional)
| Command | Description |
|---|---|
/ads | Generate ad copy (Google, Meta, Reddit) |
/retarget | Retargeting strategy |
/budget | Track spend vs results |
Marketing Modes
Traffic Mode
- Focus: Grow audience fast
- Priority: TOFU (50%) → MOFU (30%) → BOFU (20%)
- Best for: New products, building awareness
Conversion Mode
- Focus: Get customers now
- Priority: BOFU (50%) → MOFU (30%) → TOFU (20%)
- Best for: Established audience, need revenue
Balanced Mode (Recommended)
- Focus: Sustainable growth
- Priority: MOFU (40%) → BOFU (30%) → TOFU (30%)
- Best for: Long-term strategy
Switch anytime with /mode [traffic|conversion|balanced]
Workflow
/setup → /next → /draft "keyword" → Review → /approve → Merge
- Setup links your product and creates a marketing plan
- Next tells you the single best action
- Draft creates SEO-optimized content
- Review you edit the draft
- Approve creates a PR to your product repo
- Merge content goes live, rankings tracked
Optional Integrations
| Integration | Cost | What It Powers |
|---|---|---|
| Google Search Console | FREE | Real rankings, indexing |
| PostHog | FREE (1M events) | Conversion funnels, traffic attribution |
| Plausible | $9/mo | Simple traffic analytics (no funnels) |
| Ahrefs MCP | $99-199/mo | Keywords, competitor intel |
| Firecrawl | $19/mo | Web scraping |
| ForumScout | ~$30/mo | Social listening |
All integrations are optional. Marketing OS works great without them.
New to analytics? Run /setup-analytics and choose "Help me choose" to see which tool fits your needs.
Two Modes
Marketing OS adapts to your PMF status:
Pre-PMF Mode
- Manual outreach
- Soft launches
- Finding first 100 users
- Content for learning, not scale
Post-PMF Mode
- Paid ads
- Aggressive SEO
- Viral loops
- Scaling to 1000+ users
Related Kits
Before:
- Idea OS — Validate your idea
- Landing Page Kit — Test demand with a landing page (FREE)
- SaaS Dev Team — Build your product
- Product OS — Find product-market fit
Alongside:
- Landing Page Kit — Need a standalone landing page? Use this (FREE)
After:
- Support Team — Retain users after scale
FAQ
Q: Do I need the paid integrations?
No. Marketing OS works with free tools. Paid integrations add precision but aren't required.
Q: Can this replace a marketing hire?
For early-stage startups, yes. Marketing OS handles execution — SEO, content, cold email, social. You provide strategy and approval.
Q: My domain is new. Will SEO work?
New domains face a Google Sandbox (3-9 months). Marketing OS has Foundation commands (/warmup seo, /warmup email) specifically for this.
Q: What if I don't have product-market fit?
Marketing OS can help get first users (pre-PMF mode). But if users sign up and immediately leave, that's a PMF problem — use Product OS first.