Idea OS
AI-powered business idea validation for founders.
Idea OS isn't a chatbot — it's an autonomous research team. It replaces hours of manual competitor research, market analysis, and customer discovery with automated, data-driven validation.
Price: Free
Quick Start
npx @aiorg/cli init idea-os ~/my-idea
cd ~/my-idea
claude
> /setup
Overview
You don't need to know how to do market research. Idea OS does everything:
- Researches competitors automatically
- Analyzes market size and trends
- Generates Mom Test interview questions
- Synthesizes everything into a PMF score
You just answer questions and talk to potential customers.
What's Included
Commands
| Command | Description |
|---|---|
/setup | Define your idea, problem, customer |
/research | Run full deep research (competitors, market, trends) |
/competitors | Detailed competitor analysis |
/market | Market sizing, trends, opportunity analysis |
/gaps | Find market gaps and underserved segments |
/mockup | Generate ASCII wireframes for customer conversations |
/prototype | Generate interactive Next.js prototype with mock data |
/pitch | Generate one-pager pitch summary |
/interviews setup | Generate Mom Test interview questions |
/interviews add | Add notes from a customer interview |
/interviews analyze | Analyze collected interviews |
/validate problem | Is the problem real and painful? |
/validate solution | Is your solution wanted? |
/pmf | Product-Market Fit scoring (synthesizes everything) |
/economics | Full business economics analysis |
/report | Generate full validation report |
/next | What to do next? |
Knowledge
- Mom Test interview principles
- Competitor analysis frameworks
- Market sizing methodologies
- Jobs-to-be-Done (JTBD) framework
Optional Integrations
| Integration | Cost | What It Powers |
|---|---|---|
| WebSearch | FREE | Basic research (always available) |
| Ahrefs | $99-199/mo | SEO data, competitor traffic |
| Firecrawl | $19/mo | Structured competitor scraping |
| ForumScout | ~$30/mo | Social listening, sentiment |
Without integrations, Idea OS uses WebSearch for all research. Results are good but less precise.
Typical Workflow
1. /setup → Define your idea
2. /research → Automatic competitor & market analysis
3. /mockup, /pitch → Prepare for customer conversations
4. /interviews setup → Get Mom Test questions
5. [Talk to 5+ customers]
6. /interviews add → Log each interview
7. /interviews analyze → Analyze patterns
8. /pmf → Get your PMF score
9. /economics → Can you make money?
10. /report → Full validation report
PMF Scoring
The /pmf command synthesizes all your data into a score:
OVERALL PMF SCORE: 76/100
RECOMMENDATION: CONDITIONAL GO
Score ranges:
- 80-100: Strong PMF signal — GO
- 60-79: Conditional — needs refinement before full investment
- 40-59: Weak — consider pivot
- 0-39: No PMF — stop or major pivot
Validation Framework
Idea OS uses a 5-dimension validation framework:
- Problem Validation — Is the problem real and painful?
- Solution Validation — Do people want YOUR solution?
- Market Validation — TAM, SAM, SOM, trends
- Competition Validation — Can you win?
- Viability Validation — Can you make money?
Jobs to be Done
After you define your idea, Idea OS shows the full landscape of jobs people need to accomplish:
- Core Jobs — What your product directly addresses
- Adjacent Jobs — Opportunities you could add
- Out of Scope — What you're not addressing (focus is good)
This helps you see your product in context of the full industry.
Mom Test Principles
Idea OS generates questions following Mom Test principles:
-
Ask about the past, not the future
- Good: "When did you last have this problem?"
- Bad: "Would you use this if I built it?"
-
Ask for specifics, not opinions
- Good: "Show me how you do this today"
- Bad: "Do you think this is a good idea?"
-
Look for pain, not validation
- "That's interesting" ≠ "I'll pay for it"
- Look for: urgency, budget, failed attempts
Project Structure
idea-os/
├── config/
│ ├── idea.md # Your idea definition
│ ├── customer.md # Target customer profile
│ ├── interviews.json # Interview notes
│ └── validation-status.json # Progress tracking
├── research/
│ ├── competitors/ # Competitor analyses
│ ├── market/ # Market data
│ └── trends/ # Trend reports
├── mockups/ # ASCII wireframes
├── prototype/ # Interactive demo (Next.js)
├── pitch/ # One-pager pitch
├── economics/ # Business model analysis
├── validation/ # Validation results
└── reports/ # Full reports
Related Kits
Before: None — Idea OS is where you start
After:
- SaaS Dev Team — Build your validated idea
- PMF OS — Find product-market fit after launch
- Marketing OS — Get your first users
FAQ
Q: Do I need the paid integrations?
No. Idea OS works great with just WebSearch (free). Paid integrations add more precise data (exact traffic numbers, keyword rankings) but aren't required.
Q: How many interviews do I need?
Aim for 5-10 interviews minimum. Talk to potential customers, not friends or family.
Q: What if my idea fails validation?
That's a success! You saved months of building the wrong thing. Run /pivot for pivot suggestions, or start fresh with a new idea.
Q: Is this only for SaaS ideas?
No. Idea OS works for any business idea — SaaS, services, physical products, content businesses.