Changelog

Recent updates to aiorg kits and the platform.

February 2026

Marketing OS v1.26.0

Released: February 20, 2026

Deep SEO Knowledge Base — Every SEO command now backed by Google's official documentation.

  • Added 6 new knowledge files sourced from Google Search Central documentation:
    • seo-foundations.md — How Google Search works (3 stages), E-E-A-T deep dive, search intent types, myths vs reality
    • seo-technical.md — Googlebot mechanics, crawl budget, robots.txt, indexing, canonical URLs, JavaScript SEO, Core Web Vitals, mobile-first indexing
    • seo-content-strategy.md — Google's content quality criteria, title optimization, meta descriptions, image SEO, featured snippets, AI content guidelines
    • seo-offpage.md — Google's link philosophy (2025: ~16% weight), spam policies, legitimate link building strategies, anchor text distribution
    • seo-analytics.md — GSC reports breakdown, metrics by SEO phase, Quick Wins detection, reporting cadence
    • seo-troubleshooting.md — Diagnostic decision trees for indexing, ranking drops, keyword cannibalization, emergency checklist
  • All 6 SEO commands now reference these files: /seo-audit, /keywords, /seo-plan, /draft, /indexing, /outreach

Key insight: Marketing OS SEO advice is now grounded in what Google actually says, not just industry best practices. When Claude explains WHY something matters, it draws from Google's official documentation.

Support Team v3.2.0

Released: February 20, 2026

Gmail Integration & Win-Back Outreach — Draft personal win-back emails directly in your Gmail.

  • Added /setup-gmail command — connect Gmail MCP for direct email drafting (5 min setup)
  • Added /win-back command — paste at-risk users, get personalized founder-style emails (Gmail drafts or copyable text)
  • Added /inbox command — monitor Gmail for replies, categorize (positive/question/negative), draft follow-up responses
  • Added outreach-playbook.md knowledge — timing rules, personalization hierarchy, email templates, safety guidelines
  • /briefing now shows outreach status: pending drafts, awaiting replies, replies received
  • /setup now mentions optional Gmail integration
  • Suppression list respected, max 3 follow-ups per user, draft-first default
  • All outreach tracked in .supportteam/outreach/log.json

Key insight: Gmail outreach feels personal because it comes from YOUR inbox, not a service. Use /win-back for 1-20 personal emails, /campaign for bulk.

Support Team v3.2.1

Released: February 20, 2026

HTML Emails by Default — Win-back and inbox emails now use HTML with clickable links.

  • /win-back generates HTML emails with <a href> clickable links and proper <p> formatting
  • /inbox reply drafts use HTML format with body_format: "html"
  • All email templates in outreach playbook updated to HTML
  • Gmail MCP calls now pass body_format: "html" and from_name from config

Landing Page Kit v3.1.1

Released: February 13, 2026

Internal Linking SEO Check — Catches a common mistake that kills blog SEO.

  • /optimize now checks if your homepage links directly to blog posts (not just /blog index)
  • Google treats pages found only through sitemap as less important — flagged as HIGH PRIORITY if missing
  • /blog now reminds you to link new posts from your homepage after creation
  • Expanded SEO masterguide with homepage → blog post internal linking strategy

Landing Page Kit v3.1.0

Released: February 13, 2026

Cookie Consent — GDPR-compliant cookie consent for tracking scripts.

  • Added /consent command — sets up cookie consent using vanilla-cookieconsent v3
  • Google Consent Mode v2 integration (denied by default, granted on accept)
  • Auto-clear tracking cookies on rejection (_ga*, _gc*, _gid*)
  • /analytics command now warns when cookie consent is needed (Google Ads, Meta Pixel, GA4)
  • No cookie banner needed for privacy-friendly analytics (Cloudflare, Vercel, Plausible)

Product OS v2.3.2

Released: February 11, 2026

Role Boundaries & Spec Handoff — Product OS now stays in its lane.

  • Product OS explicitly never modifies code — it diagnoses problems and creates implementation specs
  • All specs/docs saved to .product-os/ directory (never to user's project folders like docs/ or src/)
  • Feature specs saved to .product-os/ideas/backlog/ as portable files — SaaS Dev Team reads them directly
  • All "Start building" options replaced with "Hand off to dev" pointing to SaaS Dev Team
  • Clear separation: Product OS = what to build and why, SaaS Dev Team = how to build it

Marketing OS v1.25.0

Released: February 11, 2026

SEO Phase Intelligence — Marketing OS is now a strategic SEO advisor, not just a tactical executor.

  • Added /seo-plan command — quarterly SEO roadmap based on your current phase (Foundation / Traction / Growth / Scale) with gap analysis and milestones
  • Added seo-strategy-playbook.md knowledge — SEO phases, realistic timelines, pillar weights (Content ~43%, Expertise ~25%, Backlinks ~16%, Technical ~12%), E-E-A-T guidance
  • Added seo-economics.md knowledge — staffing scenarios, tool stack by budget, competitive landscape, when to hire
  • /next now detects your SEO phase and adjusts recommendations (e.g., Foundation phase + 0 backlinks = always recommends /outreach over /draft)
  • /report now shows SEO Phase Summary with phase-appropriate expectations
  • Phase transition detection — notifies when DR milestones trigger phase changes

Key insight: Backlinks dropped from ~30% to ~16% of Google's algorithm by 2025. Niche Expertise (E-E-A-T) is now equally important at ~13%. Generic AI content won't rank — Marketing OS now guides you on demonstrating real expertise alongside link building.

Marketing OS v1.19.0

Released: February 4, 2026

Analytics Tools Guide — Know which analytics tool to use for what.

  • Added analytics-tools-guide.md — Decision matrix for Plausible, PostHog, GA4, Ahrefs
  • Added Plausible setup option in /setup-analytics
  • Added "Help me choose" comparison view in /setup-analytics
  • /report now shows conversion funnels with traffic source breakdown (when PostHog configured)
  • Clear guidance: Plausible for traffic numbers, PostHog for conversion funnels

Key insight: Plausible shows "1,000 visitors from Google". PostHog shows "1,000 visitors → 50 signups → 10 activated".

January 2026

Product OS v2.2.0

Released: January 30, 2026

Adaptive Education System — Product OS now adapts explanations to your experience level.

  • Added /settings command — Configure education level (beginner/intermediate/expert)
  • First-session education level detection via session-start hook
  • Concept definitions at 3 levels with real-world analogies for beginners
  • Educational moments for beginners — offers to explain new concepts when introduced
  • Concept learning tracking in ~/.aiorg/config.json (remembers what you've learned)
  • All commands now adapt explanations to your education level

Product OS v2.1.0

Released: January 30, 2026

Full AARRR Framework Integration — Complete Pirate Metrics implementation with visual dashboard.

  • Added /dashboard — Full AARRR metrics overview with visual progress bars and recommendations
  • Added /activation — Activation rate deep dive with industry benchmarks and diagnosis
  • Added /retention — Retention curves and cohort analysis with trend detection
  • Added /funnel — Step-by-step funnel analysis to find biggest drop-off points
  • Added /magic — Find your "magic number" (action that predicts retention)
  • Added /cohorts — Cohort retention table with trend analysis
  • Added /revenue — Revenue metrics, conversion to paid, LTV/CAC analysis
  • Added /referral — Viral coefficient, NPS, and referral program design
  • New knowledge files: aarrr-framework.md, activation-guide.md, benchmarks.md
  • New tagline: "Your AI product team — I teach you product thinking while we improve your metrics together"
  • Every output now teaches the concept, shows benchmarks, and gives actionable next steps
  • Stage-aware guidance: Different advice based on user count (under 100, 100-1000, 1000+)

Landing Page v1.0.0

Released: January 26, 2026

Free landing page kit — Validate ideas before building full products.

  • Next.js 15 + Tailwind CSS v4 + shadcn/ui
  • 7 pre-built sections: hero, features, testimonials, pricing, FAQ, CTA, footer
  • 6 commands: /setup, /landing-page, /section, /optimize, /deploy, /analytics
  • 2 agents: Landing Page Designer, Landing Page Copywriter
  • Mobile-responsive with hamburger menu
  • SEO-ready (meta, OG, Twitter cards)
  • One-click Vercel deployment

Free forever — Landing pages are validation tools. Validate first, build with SaaS Dev Team later.

Product OS v1.6.0

Released: January 21, 2026

Product Intelligence — Decide WHAT to build, not just diagnose problems.

  • Added /feature-ideas command — Generate feature ideas from your PMF data (diagnosis, patterns, interviews)
  • Added /validate-feature command — Deep validation with Mom Test questions, problem fit, segment alignment
  • Added /prioritize command — Rank features by PMF impact (retention 40%, activation 30%, effort 20%, magic number 10%)
  • Added /iterate command — Full workflow from diagnosis to deciding what to build
  • New tagline: "Your AI PMF Partner — diagnose problems AND decide what to build"
  • New data directories: .product-os/ideas/, .product-os/backlog/, .product-os/iterations/

Product OS now helps you decide WHAT to build, not just diagnose problems. Run /iterate for the full workflow.

SaaS Dev Team v1.5.0

Released: January 13, 2026

Setup UX Improvements — Better onboarding for non-technical users.

  • Added "local first → deploy later" explanation at setup start
  • Better "why" explanations for Docker, pnpm, and tools
  • Opens Supabase Studio instead of Inbucket after DB init
  • Auto health checks (app, auth, DB) before manual testing
  • Dashboard now shows "Getting Started" card explaining placeholder stats
  • Clear TWO views explanation (public landing vs logged-in dashboard)
  • Supabase deploy instructions included at setup completion
  • Error handling guidance prompts users to paste full error messages
  • New Behavior Guidelines in CLAUDE.md: auto commits, always guides "what's next"

This update addresses 12 feedback points from user testing sessions.

Marketing OS v1.10.0

Released: January 2026

Frontend Agent + Landing Page Generator — Build landing pages without a separate kit.

  • Added /landing-page command with subcommands: waitlist, launch, lead-magnet, comparison
  • New Frontend Agent detects your tech stack and generates matching code
  • Landing page templates: waitlist, launch, lead-magnet
  • Email templates: welcome, newsletter
  • Standalone Landing Page Kit deprecated — all functionality now in Marketing OS

Marketing OS v1.9.0

Released: January 2026

Authenticity Safeguards — Protection against Google AI spam penalties.

  • Added authenticity-guidelines.md knowledge file
  • Every /draft output now includes an Authenticity Check
  • /geo-check now verifies if AI chatbots cite your content
  • Source Credibility Tiers (Tier 1/2/3) for citation prioritization
  • Original insight verification before publishing

This update helps you avoid Google's "scaled content abuse" penalties by ensuring your AI-generated content has genuine value.

January 2025

Product OS v1.1.0

Released: January 2025

  • Added /patterns command for behavioral analysis
  • Improved magic number discovery
  • Better integration with shared context
  • Enhanced experiment tracking

Support Team v2.2.0

Released: January 2025

  • New health scoring algorithm
  • Added lifecycle stage detection
  • Improved at-risk user identification
  • Better handoff to Product OS for activation issues

Marketing OS v1.5.0

Released: January 2025

  • Added /viral command for viral content campaigns
  • Improved SEO keyword research
  • Better Twitter thread formatting
  • Content calendar improvements

Investor OS v1.0.0

Released: January 2025

  • Initial release
  • Value investing framework (Buffett/Munger principles)
  • Investment scoring (0-100)
  • Watchlist and portfolio management
  • Contrarian insight engine

December 2024

SaaS Dev Team v2.0.0

Released: December 2024

  • Upgraded to Next.js 15
  • Tailwind CSS v4 migration
  • Improved /setup wizard
  • Better error messages
  • New recipes for common tasks

QA Team v1.0.0

Released: December 2024

  • Initial release
  • Browser-based UI testing with Playwright MCP
  • API endpoint testing
  • Destructive testing tours
  • Evidence collection (screenshots, logs)

Idea OS v1.2.0

Released: December 2024

  • Improved competitor analysis
  • Better Mom Test question generation
  • Enhanced PMF scoring algorithm
  • Cross-sell recommendations

Platform Updates

Shared Context Layer

Released: January 2025

Kits now share business context through ~/.aiorg/projects/:

  • Seamless handoffs between kits
  • No more re-explaining your product
  • Automatic recommendations based on stage

CLI v2.0.0

Released: January 2025

  • npx @aiorg/cli@latest add — Add kits to existing projects
  • npx @aiorg/cli@latest status — View project status
  • npx @aiorg/cli@latest upgrade — Upgrade kits in place
  • Project linking for shared context

What's New Greeting

Released: January 2025

After upgrading a kit, you now see what changed:

🆕 What's New in v1.5.0:
├── /viral - Create viral content campaigns
├── Improved SEO keyword research
└── Better Twitter thread formatting

Upcoming

Sales OS

AI-powered sales team for outbound, demos, and closing.

Status: Planning

Version Format

Kit versions follow semantic versioning:

  • MAJOR (2.0.0) — Breaking changes
  • MINOR (1.5.0) — New features, backward compatible
  • PATCH (1.5.1) — Bug fixes

Checking Your Version

# Check installed version
cat .claude/version.json

# Check for updates
npx @aiorg/cli@latest status

Upgrade Command

npx @aiorg/cli@latest upgrade

Upgrading Kits

How to upgrade safely

All Kits

Browse available kits